Capital engine proposal · OTR Real Estate · via Stan, Balance Cash

Your deals are ready. The capital to fund them isn't reaching the right investors yet.

You get five to ten deals a day. You have the track record and the operator edge. The constraint is hands-off individual capital at scale. You need 30 to 40 accredited investors who fund deal by deal and never need a sales call. That is a distribution problem, and it is the one we solve.

$115M
Institutional JV in place
35 in 5 yrs
Hotel-to-apartment conversions
20+ yrs
Operating, own and run
30 to 40
HNW investors needed
Operators we run this engine for
CREXi Capitalize gumption Johnson Capital Worth Clark Pacaso Hemlane
What we heard

The bottleneck is capital, not deals.

Your funnel is strong. Brokers route you deals daily, your team underwrites them fast, and you have the St. Louis Sonesta and others ready to syndicate. You can raise private equity money but you do not want controlling checks. What you need is individual accredited investors funding deals directly, $25K and up, the $100K YPO-profile check being the sweet spot, ideally subscribing on the platform without a single call.

The supply
Strong
Five to ten broker deals a day. A trained underwriting funnel. Distressed pricing back to 2009 levels, buying to 8 to 9 yield on cost.
The proof
Earned
A $115M institutional JV. A prior Evergreen raise that grew to roughly $1.3B. You own and operate, you are not flipping paper.
The gap
The work
Reaching 30 to 40 hands-off high-net-worth investors at scale. Apollo and DIY outreach have not delivered. That is exactly our lane.
The model you are building toward
An investment platform where accredited investors browse your deals, sign the soft commitment, clear the docs, and wire, the way CrowdStreet, RealtyMogul, and Cardone Capital run it. The difference is the deals are yours and you operate them. We build the demand that fills it.
Where you sit

Your peer set is the capital platforms, with one advantage they don't have.

These are the models you named. They are marketplaces and sponsors raising from individuals at scale. You are the operator with the track record and the assets, which is the credibility they spend millions to manufacture.

The B2C HNW model
Pacaso
Fractional luxury · $3 to 5M
Sells fractions of high-end homes to the exact high-net-worth buyer you want. The same person who funds a Pacaso funds your deal.
Self-serve subscribe
CrowdStreet
CRE deal marketplace
Accredited investors fund deals online, deal by deal. The subscribe-and-wire flow you are building toward.
RealtyMogul
Online RE investing
Individual investors into private real estate deals and REITs, low-friction onboarding.
Cardone Capital
Operator-led syndication
An operator raising directly from individuals at scale on the strength of the principal's story. Your closest aspiration.
Your investor ICP

Who we put in front of your deals.

Not "investors" in the abstract. Six concrete audiences, each with a different signal and a different channel. We send you a populated ICP card first, you confirm it is directionally right, then we build the list.

01
HNW professionals
Doctors, attorneys, and partners earning $1M+ who want real estate exposure and the accelerated-depreciation tax benefit. Email-first, they are not active on LinkedIn.
REACH · email infrastructure
02
Tech execs & recent exits
Operators and founders who just came into liquidity from an exit or secondary. Active on LinkedIn, motivated to diversify out of equities.
SIGNAL · exit · liquidity event
03
Pacaso-type buyers
People already spending $200K+ on fractional vacation homes. Proven appetite for alternative real estate. We grade their social footprint and target the profile.
SIGNAL · fractional / lookalike
04
Family offices
Bigger, non-controlling checks. Worked off your Rolodex, your FINTRX database, and our own family-office list. A dedicated campaign track.
SIGNAL · RE allocation · FINTRX
05
RIAs & wealth advisors
Advisors who allocate client capital into alternatives. One relationship can route many qualified investors into your deals.
SIGNAL · alts allocation
06
Self-directed IRA / 401k
Retirement investors who can now place tax-advantaged funds into real estate. A large and underworked pool that fits the deal-by-deal structure.
SIGNAL · SDIRA · retirement
From signal to action

We don't just name the investor. We find the moment they have capital.

The flywheel starts with whoever has already invested with you, indexes on who actually replies, and expands from there. Here is how each segment becomes a conversation or a subscription.

The signal
Where we watch it
What we do, in your voice
Liquidity eventExit · secondary · promotion
Funding and exit data, executive moves, public liquidity markers across your target metros.
Reach them while the capital is liquid with a specific deal and the operator story, not a generic pitch.
Proven alt-RE appetiteFractional / lookalike
Pacaso-type buyer footprints and the lookalike profile of investors who already write these checks.
Grade the social and professional footprint, then target the closest matches to your existing investors.
Professional HNW bracketDoctors · attorneys
Specialty and practice data for the $1M+ professional segment that lives in the inbox, not LinkedIn.
Email-led, tax-benefit-forward messaging routed to book a call or subscribe on the platform.
Allocator relationshipsFamily office · RIA
FINTRX, your Rolodex, and RIA databases for advisors who place client money into alternatives.
A dedicated allocator track. One relationship can become a repeatable channel into your deals.

No CRM yet is fine. We start from the investors you have closed (the YPO doctors and CEOs writing $100K checks), build the lookalike off that profile, and let the data tell us who to double down on as replies come in.

The engine

Email and LinkedIn, built right, pointed at one action.

The sole objective of every touch is to book the meeting or drive a subscribe on your platform. When the meeting books, it transfers into your world and your team closes.

01 · INFRASTRUCTURE

~100 email domains

Loosely affiliated with Balance Cash, never your primary domain. 15 sends per day per domain, two-week warmup, full deliverability monitoring. This is why your own email stopped landing.

02 · LINKEDIN

4 to 5 real seats

You, your asset-management VP, COO Rick, and Jackie. We pay for it. Multichannel touches on the executives and exit profiles who actually use LinkedIn.

03 · REPLY IN 5 MIN

Speed plus context

A reply comes in, you get a contextually-aware draft, your primary email auto-CC'd. Edit, send, book. Under five minutes beats every competitor.

04 · COPY IS THE WIN

Your story, our craft

We take the first pass at messaging. Distressed-pricing thesis, the $1.3B track record, the returns. It has to be your voice. That is where we win or lose.

Why this works for your exact motion

We have run the high-net-worth play, and the CRE outbound play.

The direct parallel
AICRO's founder was CRO at Pacaso, selling fractions of $3 to 5M homes to high-net-worth buyers, the same person who funds your deal. Before that, first 19 at Crexi from pre-revenue to a $70M run, and years at JLL. This is not a generalist agency. It is the operator who has raised from your buyer.
95%
Positive reply rate · Capitalize
CRE capital-markets campaign · 1,609 sent · 38 qualified
57%
Positive reply rate · Johnson Capital
Multifamily campaign · 4,675 sent · 62 qualified
14
Meetings booked · one retarget
Capitalize · 3,554 sent

Real AICRO campaigns in capital markets and multifamily, our first client signed twelve months ago. The same signal-led, operator-voiced motion is what we point at your investor universe.

Results, in their words

Founders and operators who run this motion with us.

Real AICRO clients, most of them in real estate and capital markets. The same team and the same engine we are proposing for your raise.

We went through three or four iterations before AICRO. The team engineered a complete GTM system that was instrumental in securing our Series B.
LM
Luke Morris
Co-founder · Capitalize
Before AICRO we were scaling linearly. Now we scale exponentially.
JD
John Dickerson
Co-founder · Gumption
Around half of every positive responder schedules a call immediately. The combination of reach and close rate is why this motion scales for an operator.
WC
Worth Clark
Brokerage engagement
The right-fit track is finding the right people, and meetings are landing in our broker calendar weekly. The motion knows our industry.
JC
Johnson Capital
Advisory engagement

Capitalize and Johnson Capital are the same campaigns behind the reply-rate numbers above. The proof and the voice are the same engagements.

What we set up

An extension of your team, not a vendor you manage.

A

Populated ICP card

We send a ready-to-review investor profile. You confirm it is directionally right before we build a single list.

B

Two infrastructures, tested

A B2B and a B2C send, the way we ran Pacaso, to learn which audience and angle actually converts your raise.

C

Collateral and platform help

The subscribe page and deal collateral are where the raise is won. We are deep in AI and can build alongside you, so the website and the warmup come live together.

D

Bi-weekly + daily Slack

Full campaign rundowns every two weeks, daily communication, calculated trial and error on geography, persona, and angle until we hit the sweet spot.

Engagement

A consultancy, priced as a proof of concept.

Investment
$10K / month
Three-month POC. We operate as an extension of you, not an agency on retainer.
Live fast
LinkedIn day one
LinkedIn turns on right away. Email takes two weeks to warm up no matter who runs it.
The measure
Booked + subscribed
Qualified investor conversations and platform subscriptions. The clearest read on product-market fit you can get.

The sequence: stand up the website and warm the email domains in parallel so they go live together. We will not point investors at the OTR site in its current form. As the platform finishes, the infrastructure warms, and the two collide at launch.

Next steps

Run this by your partners. We collect your LinkedIn seats (you, the asset-management VP, Rick, Jackie), send the ICP card for your sign-off, and stand up the infrastructure while the platform comes together. Reply and we book the kickoff.

Start the POC